With this type of language, mention is made of Whatsapp Mobile Number List people who are not considered binary, that is, those who do not define themselves as male or female or do not feel that they belong to a specific male/female gender. Basically, non-binary Whatsapp Mobile Number List language focuses on the widespread use of some endings in words to send a direct message of fairness that involves all genders and preferences. To adopt non-binary language in brands or not? For a few years, non-binary language has generated intense controversy on social networks, some have Whatsapp Mobile Number List expressed their opinion in favor of others against the possibility that brands use inclusive language in their campaigns.
Many of those who have proposed or supported Whatsapp Mobile Number List non-binary language on the internet have been subjected to ridicule, insults, discrimination and bullying. Non - binary language seeks vindication , egalitarianism between men and women , and also gender equality . This communication alternative seeks to give visibility to other communities, it is not limited to a passing fad. Today the big brands incorporate innovative digital marketing formulas using non-binary Whatsapp Mobile Number List language. And although it is not yet consolidated in the population on a Whatsapp Mobile Number List massive scale, its progress has been progressive, mainly among young consumers.
An awakening of global consciousness is Whatsapp Mobile Number List perceived that is reflected in the use of a language aimed at the search for equality. Brands define their communication strategies with inclusive ideas that allow them to effectively increase their Whatsapp Mobile Number List audience or market. What position should brands take in this regard? Although opinions are divided, there are brands that use inclusive language in their marketing and social media strategies, Whatsapp Mobile Number List for example: Coca Cola, Star Premium, Citroen, Jumbo with Corner Shop .