Return on investment (44%) find a trusted supplier (38%) find providers who understand their needs (35%) Other questions asked in the survey reflecting what SMBs expect from their marketing partners provide additional insight into these numbers. SMBs don't just care about the net cost, but also what the price includes. Eighty-six percent of SMEs responded that clear disclosure of supplier prices or costs was very or extremely important. Similarly, 82% of SMBs said it was very or extremely important that a supplier
Fairly represent their expertise, product or service sold, credentials, and past performance. So, the four main challenges listed above are linked in that SMEs find it difficult to believe that what they are really buying will pay off and meet their needs. SMEs also want agreements with jewelry retouching service suppliers to be clear, particularly in the areas of the duration of the agreement, how they can terminate an agreement, a payment schedule and what happens if dispute between the SME and the supplier. 70-80% of SMEs rated these areas as very or extremely important. A similar percentage of
SMBs wanted assurance that they would receive reliable customer service by contacting them once the agreement was in place. Sixty to 70 percent of SMEs felt that regular reporting, an assessment of whether they were suitable for specific marketing products/services, and setting reasonable expectations were very or extremely important. Sales advice based on what SMBs want The challenges that SMBS face in finding a supplier they feel comfortable with become even more pronounced as they are targeted by an increasing number of remote sales calls. Recent data from Borrell Associates revealed that the number of sales calls received by